From The Resurgent: Has Coca-Cola Ushered in the Next Diet Soft Drink Revolution – Or This Generation’s “New Coke”?

I’m old enough to remember the New Coke fiasco of the mid-80s, when Coca-Cola monkeyed with its tried and true formula to create something truly awful. It didn’t take them long to bring back the good stuff as Coca-Cola Classic (79 days to be exact), and the company eventually phased out New Coke altogether.

Coca-Cola even talks about the gamble on their website, patting themselves on the back for their marketing genius and polishing that turd as best they can…

Continue reading at The Resurgent

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