From The Resurgent: Under Armor CEO Learns That It’s All or Nothing When It Comes to Supporting Trump

Here at the Resurgent, we’ve been shouting the mantra, “You will be made to care” for quite sometime now. We’ve used it to refer to the cultural and moral changes sweeping the country, but it can also apply in another way – in terms of public support for President Trump.

Kevin Plank, the CEO of Under Armour, has found this out the hard way. Last week, Plank made a comment in an interview that he believes that Donald Trump will create an environment that will benefit businesses.

It didn’t take long for Plank to feel the wrath of the celebrities who partner with Under Armour. Athletes like Stephen Curry and entertainers like Dwayne “The Rock” Johnson jumped on Plank’s case.

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