From PJ Lifestyle: Disney’s Billion Dollar Theme Park Gamble

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Guests travel to Walt Disney World seeking the ultimate vacation experience, and Disney continues to develop new ways to deliver the best possible vacation. The company has invested over a billion dollars in their MyMagic+ system, which employs wearable technology and RFID (radio frequency identification) chips to fine tune and customize guests’ experiences. Disney has high hopes for MyMagic+, but so far many guests aren’t sold on the idea.

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