From PJ Lifestyle: Disney’s Billion Dollar Theme Park Gamble


Guests travel to Walt Disney World seeking the ultimate vacation experience, and Disney continues to develop new ways to deliver the best possible vacation. The company has invested over a billion dollars in their MyMagic+ system, which employs wearable technology and RFID (radio frequency identification) chips to fine tune and customize guests’ experiences. Disney has high hopes for MyMagic+, but so far many guests aren’t sold on the idea.

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