A couple of weeks ago, most of our staff attended the Next Level Leadership Conference at Savannah Christian Church in Savannah, GA. Next Level is a practical conference for church leaders, designed to arm its attendees with ideas that they can take away and implement relatively quickly.
One of the workshops I attended at the conference was a Q & A about church communications. The discussion turned to the use of social media (Facebook, Twitter, blogs, etc.) in the church. Esther Griffin, SCC’s Communications Director, shared their strategy and examples of how social media has helped them; I was even able to add my thoughts in support of using social media to help churches communicate.
I was shocked at the resistance to social media by some of the representatives of smaller churches at the workshop. (Maybe I shouldn’t have been?) For some reason, these people were skeptical as to whether using Facebook and Twitter would be effective, even after hearing several instances where they were beneficial.
We utilize Facebook and Twitter practically every day. And there’s not a week that goes by where I don’t hear from somebody about how it helped them connect to or receive information from the church:
- “I didn’t realize that the event was cancelled until I saw it on Twitter.”
- “Sometimes I forget to read the daily reading, but when I see it on Facebook, I remember.”
- “It’s nice to know when the podcast is up. Thanks for sharing it on Facebook.”
- “I love to read the quotes you post from Sunday’s messages on Twitter.”
You get the picture.
I walked away from the workshop feeling validated, feeling like we’re doing a lot of things right in terms of communication at Eastridge. (Not everything, mind you, just some things…)
So, why isn’t your church using social media? It’s high time for churches to embrace innovation and technology and harness both to help get the timeless message of Christ to the world. The church can’t afford not to.