So, Why Isn’t Your Church Using Social Media?

A couple of weeks ago, most of our staff attended the Next Level Leadership Conference at Savannah Christian Church in Savannah, GA. Next Level is a practical conference for church leaders, designed to arm its attendees with ideas that they can take away and implement relatively quickly.

One of the workshops I attended at the conference was a Q & A about church communications. The discussion turned to the use of social media (Facebook, Twitter, blogs, etc.) in the church. Esther Griffin, SCC’s Communications Director, shared their strategy and examples of how social media has helped them; I was even able to add my thoughts in support of using social media to help churches communicate.

I was shocked at the resistance to social media by some of the representatives of smaller churches at the workshop. (Maybe I shouldn’t have been?) For some reason, these people were skeptical as to whether using Facebook and Twitter would be effective, even after hearing several instances where they were beneficial.

We utilize Facebook and Twitter practically every day. And there’s not a week that goes by where I don’t hear from somebody about how it helped them connect to or receive information from the church:

  • “I didn’t realize that the event was cancelled until I saw it on Twitter.”
  • “Sometimes I forget to read the daily reading, but when I see it on Facebook, I remember.”
  • “It’s nice to know when the podcast is up. Thanks for sharing it on Facebook.”
  • “I love to read the quotes you post from Sunday’s messages on Twitter.”

You get the picture.

I walked away from the workshop feeling validated, feeling like we’re doing a lot of things right in terms of communication at Eastridge. (Not everything, mind you, just some things…)

So, why isn’t your church using social media? It’s high time for churches to embrace innovation and technology and harness both to help get the timeless message of Christ to the world. The church can’t afford not to.

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5 thoughts on “So, Why Isn’t Your Church Using Social Media?

  1. I know it’s a LOT of work to keep up with all the SM stuff but I am a HUGE fan of how it has opened up communication within the church body and drawn all closer.

    This in turn creates –for lack of a better term — a gravitational force to the rest of the community causing them to wonder “What is it that they have?” “Why are they all getting together?” “I want to be included in that …lemme go check it out”

    IMHO, This is a perfect illustration of the concept that NONE can come to the Father unless drawn by Him. Our job is to facilitate that introduction, and I think that all of the effort placed on the SM side of things is in fact, paying off in huge spiritual dividends. -Perhaps hard to see right now, or even easy to feel doubt as some scoff at the idea of it, but I think that the eternal reward is significant.

    Your efforts are appreciated, I think,— Nope, I know — FAR more than you can imagine.

    Cujo

  2. I think it is very important for the church to stay in the world and not of the world. By having a church that is willing to change with the times (within God’s will and reason, of course), it invites more people who are resistant to a “traditional” church idea. An idea that I have seen make a church seperate and so far out of the world that they were not able to reach or relate to anyone.
    With the leadership of the church being willing to involve themselves in different social medias, it also takes away the idea that leaders are a seperate and “better than the people in the church.” Interaction with the body of the church, simply as everyday people, creates a bond and mutual respect that acknowledges that the leaders are only people too- and that we are all worshipping the same God… not the leadership. The pedestal that leaders are sometimes put on crumbles, and we all start working together to God’s glory and purpose.

    I’m very proud of our leaders and brag on them every chance I get!

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